Wednesday 20 March 2013 | 10:18 CET | News
An official from Vodafone stated that the move came as part of the company's new strategy to 'deconstruct its administrative infrastructure', and allow it to be administered and operated by other companies in order to improve the quality of service. Vodafone and Etisalat officials claim that allowing Ericsson to run and administer their mobile stations would help them to reduce costs, allowing them to focus more on marketing and increasing customer's rates of usage and company growth.
The Vodafone source said the company hopes to expand the role of other parties taking over responsibility for managing Vodafone mobile stations in the future. Officials from Etisalat stated that they had decided to grant Ericsson the right to administer the company's mobile stations as a result of Egypt's diesel crisis, which has led a number of local stations and facilities to resort to purchasing black market fuel in order to meet their administrative and operating needs.