Guinness boss explains brand’s long survival

October 7, 2012 by Agency reporter

Guinness Nigeria Plc on Friday appreciated its consumers as the company celebrated the 2012 Arthur Guinness Day.

The global event to celebrate the founder of the Guinness brand is celebrated worldwide as a way of commemorating the great vision of Arthur Guinness.

The event, which took place at the Le Mango restaurant and bar in GRA Ikeja, was graced by consumers, celebrities and top dignitaries.

According to the Managing Director/Chief Executive Officer, Guinness Nigeria Plc, Mr. Seni Adetu, the Arthur Guinness Day on the calendar of the company is as important as the Guinness brand itself.

“It is no doubt that for over 253 years a brand like Guinness has transcended all the challenges of a product life circle and now we are still celebrating the vision of its founder. It simply shows that it was a good concept in the first place. Today, we celebrate greatness and vision of a great man Arthur Guinness” Seni said.

Also, the Marketing Director, Guinness Nigeria Plc, Mr. Austin Ufomba, thanked their numerous consumers in Nigeria who have continued to patronize Guinness products over the years.

“Today’s celebration of the Arthur Guinness Day is not only about Guinness but also our numerous consumers who have stuck by our quality brands since Guinness debuted in Nigeria as a company. The electrifying atmosphere we have here shows the love that our consumers have for the brand and we so much appreciate them. We enjoined our consumers in Nigeria to continue to enjoy Guinness Foreign Extra Stout amongst other quality products from the stable of Guinness Nigeria as we promise them improved quality which has been maintained since 1759” Ufomba said.

It would be recalled that Guinness Nigeria Plc recently launched in 2012 has launched three new products: Dubic Extra Larger, Malta Guinness Low Sugar and SNAPP, the first female alcoholic drink in Nigeria.