As
water is to the fish and as air is to life, so is cash to business. No
living thing can survive without the air; likewise, a business deprived
of cash will die prematurely. Cash is liquid, it also flows like water.
It has a way of finding its level or channeling its flow toward the
direction it’s desperately needed. If an individual’s or a business’
purse has been made to become like a hill or mountain through poor
decisions, bad spending habits or other circumstances, cash will natural
flow towards the ‘valley’ – a welcoming pocket. It is also sure that
the direction it flows can either bring prosperity and blessing or ruin,
chaos, disappointment, and gnashing of teeth.
A business cannot exist without cash
flow; but a thriving business needs good flow of cash in both directions
– into and out of the business. However for a business owner to be
happy, the volume of flow into the business should be higher than the
volume flowing out. Let me explain it in another way: like a house, it
is ability to keep the cash’s entrance door wide open but the exit door
carefully and consciously controlled that makes a business operator a
very happy person.
When a business is started, it is normal
if expenses are higher than amounts generated from sales. If a business
runs out of cash during this period, such a business may die before it
reaches the period where it can sustain itself. The challenge before
every business manager is how to adequately sustain the flow of cash in
both directions during the period that the business is prone to failure,
and to carefully plan and monitor the flow at other times in the life
of the business.
In doing a financial plan for a
business, it is necessary that the issue of cash flow be considered
carefully. During the period that sales may be low, how will a business
meets its payment obligations? How do you keep the employees in good
shape? True to who they are, when some employees sense that the business
they work for is not liquid financially, they are less bothered about
what contribution they can offer to make the business thrive.
Rather, their minds are occupied with
how to move out and secure another job; and the resources of the
struggling business may be used to search for and secure other
employment. For an entrepreneur not to find him or herself in this
situation, he or she needs careful cash flow plan. Also, a business that
is transacted on credit will need at least double the amount needed for
stocks and materials for its operations not to stop while awaiting
payment for products sold. And if a particular equipment will be
required for the business and it has to be by cash payment, the business
may have its operations hindered.
A cash flow plan is a forecast that
shows how much money is expected to come into a business and how much is
expected to flow out of the business in a particular period, usually a
month. It is a table that reveals well ahead of time when a particular
amount of money is expected to come into the business and when a
particular payment is to be made.
In doing a cash flow plan, it relies
heavily on its twin sister, the sales and costs plan (discussed last
week on this page), and it requires about twelve steps – depending on
the knowledge of the person doing it.
The cash flow plan for your business
should show in figures the amount of money likely to be in your bank
account or cash box at the end of each month of a period the plan
covers. It should show where money is coming from (whether from sales of
products, liquidation of investments, gifts, loan, or wherever) and the
exact amount that is expected. Likewise, your cash flow plan should
vividly reveal what items you may need to spend money on in your
business and how much you need to spend.
If you have known ahead of time how much
money that may lie idle in your bank account in a particular month, you
will be able to have ample time to plan very well to judiciously engage
the money, and if you will need a particular amount of money in a
particular month you will be able to have ample time to think about
where the money will come from and what you need to do to secure it.
This is part of business riddle a good cash flow plan helps you solve.
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