Leading Noodles brand, Indomie
Instant Noodles, from the stables of Dufil Prima Foods Plc, has set
itself apart in the noodles market segment by adding yet another award
to its long list of laurels.
This it did, after clinching the
prestigious Most Trusted Brand award from Brand Health, a feat it
achieved not long after bagging Best Effort in Brand Consistency (FMCG
category) from the esteemed Brand Journalists Association of Nigeria
(BJAN).
Speaking on the sidelines during the
award presentation, Chief Executive Officer of Brandhealth, (organizers
of the award) Emman Udowoima, said from time immemorial, one vital thing
consumers value about what they consume or use is trust.
“Trust or lack of it is a habit. It is
what we constantly do. I do not know of anyone or consumer who wants to
be associated with untrustworthiness, because before an individual or a
family takes or consumes a product – particularly an edible one – he
needs to be assured that it is not one that could affect his or her
health.
“Everyone wants to associate with a
brand that is complete with 100 percent quality, enriched with great
value as it concerns health vitamins. All this criteria was put out for
the general public to assess and ultimately select their most trusted
noodles brand. The feedback we got afterwards identified Indomie Instant
noodles as most trusted brand among its contemporaries in the noodles
market segment. The brand beat others convincingly, I must add,”
Udowoina said.
A visibly elated Tope Ashiwaju, Public
Relations/Events Manager, Dufil Prima Foods, thanked the organizers of
the award, saying 2013 was no doubt an eventful year of hard work and
dedication to utmost quality which did well to earn the brand a handful
of awards based on constant innovations and unwavering quality. This
feat has since given the company a firm control of the country’s noodles
market.
“Winning the Most Trusted Brand Award
for 2 consecutive years as well as the BJAN awards is a very significant
honor as it reflects Dufil’s commitment to quality, dependability and
reliability which ultimately adds up to great value,” said Ashiwaju.
“Dufil will continue to deliver the best products consumers have come to
know us for over the years.”
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