December 12, 2013 08:58:15am GMT
GTBank
Guaranty Trust Bank Plc’s loyalty reward promo for holders of its
trendy, card-based interest bearing undergraduate account called GTCrea8
e-savers will on Wednesday, December 18, 2013 reach its grand finale with the
giving away of a mini cooper car; a stylish fun to drive subcompact coupe
with an efficient, boxy front-wheel-drive layout. The essence of the promo is
to promote both a savings culture and an increased adoption of the use of
alternate banking channels amongst Nigerian students.
The promo which commenced in March, 2013 has rewarded account holders
with gifts such as Blackberry phones, ipods, laptops, Samsung Galaxy tab, LED
TV and mini fridges in its monthly zonal draws. The Bank also organized events
on campuses across the six geopolitical zones in Nigeria where students had the
opportunity of winning prizes over the period of the campaign.
The star prize of a brand new mini cooper car will be won by one of the
e-savers at the raffle draw scheduled to take place on Wednesday, December 11,
2013, at the Guaranty Trust Bank Head Office located at Plot 635, Akin Adesola
Street, Victoria Island, Lagos. To qualify for this promo, students in tertiary
institutions were required to open a GTCrea8 e-savers account. In addition,
they were also required to conduct a minimum of three transactions per month on
alternate banking channels such as ATMs, POS and Internet Banking and also
maintain a minimum account balance of N5,000.00 for six consecutive months.
Commenting on the campaign, Head of Guaranty Trust Bank’s Communication
& External Affairs division; Lola Odedina stated that the Bank designed the
product to suit the online lifestyle of Nigerian post secondary students. She
further stated that the gesture is in line with the Bank’s support for
education, financial discipline and the continuous use of innovation to drive
enriching customer experience.
Guaranty Trust Bank has created an online platform for ongoing
conversations for its e-savers with the creation of a microsite,
www.gtbank.com/gtcrea8. The Bank also has a versatile social media presence to
continuously appeal to this burgeoning section of its market on Facebook; www.facebook.com/gtbank , Twitter;
@gtbank and Google ; GTBank
Guaranty Trust Bank was established in 1990 and presently operates from
over 200 offices in Nigeria and banking subsidiaries in Ghana, Gambia, Sierra
Leone, Liberia, Cote d’Ivoire and the United Kingdom.
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