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Saturday 10 November 2012

Pepsi launches 'fat-blocking' cola in Japan

Made with an indigestible form of dextrin or dietary fiber, Pepsi Special is supposed to reduce the absorption of fat in the body from food intake and help lower cholesterol levels.


  

 Pepsi Special in Japan claims to reduce fat absorption.

Pepsi Special


Pepsi Special in Japan claims to reduce fat absorption.

Pepsi in Japan has launched a version of its cola drink it claims acts as a fat blocker -- the latest product on the Japanese market pitched as a healthy cola.
Made with an indigestible form of dextrin or dietary fiber, Pepsi Special is supposed to reduce the absorption of fat in the body from food intake and help lower cholesterol levels.
The latest product innovation out of Pepsi is modeled after the runaway hit of drink manufacturer Kirin Holdings, which launched what it marketed as the world’s first healthy cola drink this past spring. Kirin Mets Cola is also made with dextrin.

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