The One Obsession of Every Self-Made
Billionaire
Every self-made billionaire obsesses about one thing above all others, and it might surprise you. It’s not money or awards, accolades or competition. It’s not even how fast their businesses grow, although they do focus on that.
My career has afforded me the opportunity to work with and consult to some of the most successful entrepreneurs on the planet, including a number of self-made billionaires.
Being in such close proximity to these individuals, I’ve found that their behavior is both
highly scrutinized and highly misunderstood, which is why they can often appear
guarded or standoffish.
Being in such close proximity to these individuals, I’ve found that their behavior is both
highly scrutinized and highly misunderstood, which is why they can often appear
guarded or standoffish.
But I’ve also found that most of their behavior and public perception can be attribute to
the one obsession every self-made billionaire shares: lowering pressure and noise.
the one obsession every self-made billionaire shares: lowering pressure and noise.
This fact became very clear to me because I was one of those kids who always felt
different, awkward and had trouble belonging. I isolated myself a lot, and I studied
successful people because I thought there was a riddle to success that could be
discovered. And here’s what I found: When you study the lives of a few self-made
billionaires, their stories appear unique, as though they each followed distinct paths to success. But when you study hundreds of them, like I did, you begin to see patterns
and commonalities.
different, awkward and had trouble belonging. I isolated myself a lot, and I studied
successful people because I thought there was a riddle to success that could be
discovered. And here’s what I found: When you study the lives of a few self-made
billionaires, their stories appear unique, as though they each followed distinct paths to success. But when you study hundreds of them, like I did, you begin to see patterns
and commonalities.
One central theme in the lives of every self-made billionaire I’ve ever met or studied
is the intense desire to lower pressure and noise. The kinds of pressure and noise
each self-made billionaire deals with on a daily basis are unique to that individual,
and they’re very personal. For that reason, the methods used to eliminate them ar also personal and unique.
is the intense desire to lower pressure and noise. The kinds of pressure and noise
each self-made billionaire deals with on a daily basis are unique to that individual,
and they’re very personal. For that reason, the methods used to eliminate them ar also personal and unique.
Controlling What You Consume
I’ve had the honor of working directly with Dave Liniger, CEO, chairman of the board
and co-founder of RE/MAX. I partnered with him to help address the U.S. foreclosure
crisis. He’s not only a self-made billionaire, but also a true transformational leader who’s
able to command any room and get the most out of the people around him.
and co-founder of RE/MAX. I partnered with him to help address the U.S. foreclosure
crisis. He’s not only a self-made billionaire, but also a true transformational leader who’s
able to command any room and get the most out of the people around him.
On one visit to the RE/MAX corporate headquarters in Denver, Colorado, I waited
outside
of the impressive building for Dave to arrive. When he finally pulled up in an SUV and
opened the door, I heard a familiar, deep voice emanating from the car’s speaker
system.
outside
of the impressive building for Dave to arrive. When he finally pulled up in an SUV and
opened the door, I heard a familiar, deep voice emanating from the car’s speaker
system.
“Is that Earl Nightingale?” I asked Dave.
“Yes,” he responded. “He’s talking about Acres of Diamonds. It’s great.”
For those who don’t know, Acres of Diamonds was a speech given many times by
Russell Conwell in the early 20th century, expressing the importance of understanding
the
value of what you have right in your backyard rather than searching the vast countryside
for
your “diamonds.” The recording Dave was listening to was released in the ’70s.
Russell Conwell in the early 20th century, expressing the importance of understanding
the
value of what you have right in your backyard rather than searching the vast countryside
for
your “diamonds.” The recording Dave was listening to was released in the ’70s.
As I spoke to him about this, I learned that listening to people like Earl Nightingale
Zig Ziglar, Jim Rohn and others was a regular practice for Dave, to constantly learn
, improve
his mindset and surround himself with positive messages. This lowers the
pressure and
noise he deals with every day, and makes them more manageable. Dave even
encourages
his leadership team and global network of RE/MAX agents to avoid listening to
the news in their cars, because it’s too negative and distracting.
Zig Ziglar, Jim Rohn and others was a regular practice for Dave, to constantly learn
, improve
his mindset and surround himself with positive messages. This lowers the
pressure and
noise he deals with every day, and makes them more manageable. Dave even
encourages
his leadership team and global network of RE/MAX agents to avoid listening to
the news in their cars, because it’s too negative and distracting.
This obsession over controlling what you consume can also be seen in other examples,
such as Bill Gates’ focus on the environment and clean water, and Mark Zuckerberg
deciding to only eat what he’s killed.
such as Bill Gates’ focus on the environment and clean water, and Mark Zuckerberg
deciding to only eat what he’s killed.
Isolating
Maybe because self-made billionaires are perceived to be antisocial or secretive, the
decision to isolate themselves has drawn enormous attention and criticism. We connect
with self-pitying stories of billionaires like Minecraft’s Markus Persson sharing how his newfound wealth has isolated him from the rest of the world.
decision to isolate themselves has drawn enormous attention and criticism. We connect
with self-pitying stories of billionaires like Minecraft’s Markus Persson sharing how his newfound wealth has isolated him from the rest of the world.
But this isolation can also be a deliberate step toward lowering the pressure and
noise self-made billionaires experience in their lives. Some famous examples
include Mark
Zuckerberg buying the neighboring properties around his house to increase
his feelings of security, and Richard Branson purchasing Necker Island not only
to create a luxury resort destination, but also to allow himself the opportunity to
escape an increasingly complex
world.
noise self-made billionaires experience in their lives. Some famous examples
include Mark
Zuckerberg buying the neighboring properties around his house to increase
his feelings of security, and Richard Branson purchasing Necker Island not only
to create a luxury resort destination, but also to allow himself the opportunity to
escape an increasingly complex
world.
Many times, it’s even simpler: Warren Buffett shared that he spends upwards of
80 percent
of his time reading in his office, not holding meetings or constructing investment
strategies. Although he views this as a necessity to gather the information and facts
he needs to
make decisions, his practice of isolating to read and collect information is deliberate.
Buffett could certainly have people gather this information and send it to him, but
his isolation lowers the pressure and noise around him so he’s able to absorb
the facts and take action.
80 percent
of his time reading in his office, not holding meetings or constructing investment
strategies. Although he views this as a necessity to gather the information and facts
he needs to
make decisions, his practice of isolating to read and collect information is deliberate.
Buffett could certainly have people gather this information and send it to him, but
his isolation lowers the pressure and noise around him so he’s able to absorb
the facts and take action.
Simplifying Decision-Making and Distractions
Self-made billionaires often deal with enormous amounts of stress, especially as they are relied upon to make decisions that affect businesses, trends, markets, industries and even global economies. So it’s no wonder they try to limit and simplify the decisions they make
on a daily basis.
on a daily basis.
It’s well known that Steve Jobs famously wore an iconic black shirt and jeans every day
, and Mark Zuckerberg similarly wears a gray T-shirt and hoodie. But this isn’t just for
the self-made billionaire. Highly successful people from Albert Einstein to Barack Obama to fashion editor Carrie Donovan wore the same or similarly styled clothing every day, because figuring out what to wear created unnecessary noise in their lives. It became one more decision to make each day. This can lead to what others have labeled “decision fatigue,”
which
self-made billionaires can’t afford to experience.
, and Mark Zuckerberg similarly wears a gray T-shirt and hoodie. But this isn’t just for
the self-made billionaire. Highly successful people from Albert Einstein to Barack Obama to fashion editor Carrie Donovan wore the same or similarly styled clothing every day, because figuring out what to wear created unnecessary noise in their lives. It became one more decision to make each day. This can lead to what others have labeled “decision fatigue,”
which
self-made billionaires can’t afford to experience.
The decision over what clothes to wear can also become a distraction, taking away
from the vision self-made billionaires have set for what they want to accomplish for
their days.
But these distractions aren’t limited to clothing. Warren Buffett won’t even keep a
computer on his desk or use a smartphone, opting instead for an old flip phone.
from the vision self-made billionaires have set for what they want to accomplish for
their days.
But these distractions aren’t limited to clothing. Warren Buffett won’t even keep a
computer on his desk or use a smartphone, opting instead for an old flip phone.
Working with and consulting to some of the most successful people in the world
, I’ve found that the obsession over lowering pressure and noise is not just a habit
\ofself-made billionaires
, but a key identifier of most all highly successful people.
, I’ve found that the obsession over lowering pressure and noise is not just a habit
\ofself-made billionaires
, but a key identifier of most all highly successful people.
I recently had the great opportunity to meet Marcus Lemonis, also known as CNBC’s The Profit. Lemonis takes a unique approach to lowering pressure and noise, which aligns with
his passion for business and relationships.
his passion for business and relationships.
Lemonis is obsessed with transparency and understanding people’s stories. When meeting people with whom he intends to do business, Lemonis immediately shares his own personal story, including that he was adopted and sexually abused as a child, and that his greatest
fear is dying alone.
fear is dying alone.
Most people would be terrified to share this kind of detail with family and friends, let alone strangers. But Lemonis tells his business partners this because he wants them to know
who
he is and establish transparency with them up front, so they’ll be transparent with him
down the road. This practice lowers pressure and noise for him, because it eliminates his
concern over establishing a transparent relationship, or the possibility that in the
future his
business partners might have issues with him and his past.
who
he is and establish transparency with them up front, so they’ll be transparent with him
down the road. This practice lowers pressure and noise for him, because it eliminates his
concern over establishing a transparent relationship, or the possibility that in the
future his
business partners might have issues with him and his past.
Entrepreneurs Are What They Tolerate
In light of these examples, it’s important to note a difference in mindset between self-made billionaires and the average entrepreneur who might be struggling. Self-made billionaires
are relentless about eliminating pressure and noise from their lives, while entrepreneur
s seem determined to tolerate as much as they can.
are relentless about eliminating pressure and noise from their lives, while entrepreneur
s seem determined to tolerate as much as they can.
I coach many entrepreneurs and see this every single day. They try to do everything themselves and function on their own. By doing so, they’re in stark contrast to the self
-made billionaire who does comparatively little, specializes and has an absolute reliance
on other people. In fact, when studying these highly successful individuals, a pattern
emerges
that too many of us overlook:
-made billionaire who does comparatively little, specializes and has an absolute reliance
on other people. In fact, when studying these highly successful individuals, a pattern
emerges
that too many of us overlook:
The more an entrepreneur can lower pressure and noise, and create a system of
protection and support around them, the faster they can become successful.
protection and support around them, the faster they can become successful.
Although their individual paths to success might have been different, all self-made
billionaires throughout history have followed this strategy to achieve real and lasting
success for themselves and those around them. The footprints are there for us to follow…
if we only will.
billionaires throughout history have followed this strategy to achieve real and lasting
success for themselves and those around them. The footprints are there for us to follow…
if we only will.
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