Are you trying to improve your
financial and career situation? Maybe you want a promotion, or you are
trying to get a job. Perhaps you are trying to start a side business and
want to let others know how valuable you are.
No matter what you are trying to
accomplish specifically, you need to improve your marketability if you
expect to have success. You can’t expect others to hire you or pay you
more money if you aren’t an attractive option.
If you are looking for ways to enhance
yourself, and show your value to an employer, prospective employer, or a
potential client, here are 4 ways to improve your marketability:
Develop an area of expertise
In most cases, being an expert in a
specific area is more important than knowing a bit about everything, as
many employers are looking for an expert in a particular
area. If you can develop an expertise
in an area that is in demand, your marketability goes up. Prove your
expertise and capability in a certain area, and you might receive the
raise you are looking for. As an expert, you are more likely to be in
demand, and command higher pay.
Learn to express yourself well
Increasingly, it’s becoming important to
express yourself well. Develop better writing and speaking skills, and
you will prove more valuable to your organisation. Additionally, being
able to express yourself confidently and well can aid you in salary
negotiations, and other situations. Knowing the right thing to say, and
how to say it, can open doors, whether you are interviewing for a new
position, or whether you are making a business presentation to
investors.
•Act like a professional
Whatever the standard of professionalism
in your field, make sure you adhere to it. You need to act like a
professional if you want respect. A professional is punctual, acts
appropriately, and is competent. When you act like a professional, you
are more likely to be seen as an asset to an employer or a client. These
days, acting like a professional also includes the information on your
social media profiles.
Try to avoid making unprofessional
comments during in-person conversations, and think about your posts
before you make them. Remember that your Twitter rant about how much you
hate your boss could make someone else think twice about hiring you in
the future, for fear that you will say something unflattering about the
company or the job.
• Show a positive attitude
You might be surprised at how marketable
you can be when you have a better attitude. Someone with a positive,
can-do attitude is more likely to get the promotion or land the
freelance gig than someone who is negative. This doesn’t mean that you
have to put on a falsely cheery face.
A positive person is one who looks
forward, and is ready to solve problems. It’s about considering best
practices, and showing confidence in your abilities. It’s also about
motivating others to do good work. Show a positive attitude and
professionalism, and you will be more marketable — and that means you
are more likely to get that raise, or land a better job.
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