Close Up, Omo receive accolades from stakeholders

By Press Release

L-R: Unilever Distributor, Engr Stephano Uzokwe, winner of a brand new generator, Mr Chinedu Ukaegbu and Trade Category Manager, Open Market Lockup and Food Market, Unilever Nigeria Plc, Mr Femi Adesina at the Close Up & Omo Display and Win Promo Award Presentation at Garki Market, Abuja on Friday, September 20, 2013.

Leading oral care brand, Close Up toothpaste and Fabric Cleaning brand Omo, have received accolade from different stakeholders for fulfilling its promise of Big wins in the just concluded Buy, Display and Win promo which produced over 200 winners.

The promo, which kicked off in May 2013 across the country, was targeted at retailers and reward those who prominently displayed the Close up toothpaste tubes and sachets as well as Omo in their stores. The Prize presentation held across the regions as 8 lucky winners went home with brand new Hyundai i10 cars, others went home with mouth-watering gifts such as Deep Freezers, Generator sets, Fridges, Television sets, DVD players, Pure it water Purifiers, Blenders, and Steam Irons.

Speaking during the prize presentation in Abuja, Manager, Garki Market, Abuja, Mr Ibrahim Yahaya Joe praised Close Up and Omo for creating such reward scheme for retailers as it provides the opportunity for both business and social growth. According to Yahaya Joe, he was glad that the star prize winner of a Hyundai i10 car emerged from Garki Market. “The car will definitely elevated the social status of the winner and would go a long way in easing movement for him and his family in Abuja”.

The Star prize winner of a brand new Hyundai i10, Mr Bala Baba Jos who could not hide his joy stated that he didn’t expect such a big gift from Unilever. According to him, “Close Up and Omo have made it possible for me to own a brand new car, which I never imagined of acquiring”. Baba Jos thanked the brands for rewarding hardwork and patronage as such initiatives only encourage traders to progress in their business.

Winner of a Deep Freezer, Titilayo Sikiru of AY Business link stores stated that she was proud to be a retailer of Unilever, manufacturers of Close Up and Omo, as she has been greatly rewarded and business with the company has been good to her. According to her, “I am so happy today and I thank CloseUp for this prize.

Mr. Peter Eze of Blessed Sir Peter Stores, who won a Plasma TV set thanked Unilever for the gift and urged other organizations to emulate such initiatives.

Reacting to the feedback from the stakeholders, Customer Marketing Manager, Unilever Nigeria Plc, Mrs Toluwaleke Salu stated that the last four months has been an exciting journey for Unilever as the company got a lot of support from distributors, retailers and customers. “This is one of our ways of rewarding and saying thank you to our esteemed retailers for doing well during this promo period.”

Salu added that there would still be more rewards schemes targeted at their trade partners in the nearest future.

Speaking in like manner, Assistant Customer Marketing Manager, Unilever Nigeria Plc, Mr Ladipo Anu said that Close Up also used this period to introduce the Close Up 15 grams sachet into the market as the same prize of 10 grams.  According to Anu, “it gives more value for their money as the new product comes with 50 percent extra volume and is uniquely formulated to give 3 times fresher breathe to consumers. “We believe in rewarding loyalty, and our customers have proven that loyalty” he added.

Nigerians have declared Close Up as the most loved toothpaste brand as buttressed during a recent poll that won the brand the Award as the ‘Coolest Toothpaste Brand’ at the last edition of the Generation Next Survey Awards. Its different gel variants attend to the needs of its various customers. The prize presentation to winners of the Buy, Display and Win promo also took place in Benin and Awka.