OCTOBER 21, 2014 BY OZIOMA UBABUKOH 0 COMMENTS
Infinix Mobility on Monday said that the adoption of an e-commerce platform to market its InfinixZERO mobile device had paid off with the sale of 20,000 units of the device within three weeks of its introduction into the Nigerian market on August 20.
Speaking during the introduction of the updated version of the phone in Lagos, officials of the Original Equipment Manufacturers said that the e-commerce platform, Konga.com, afforded the opportunity to offer customers 45 per cent discount on each phone purchased.
Infinity Brand Manager, Mr. Adebayo Shobanjo, said that plans were underway to introduce versions of InfinixZERO with embedded local applications, “a measure that will encourage local content developers.”
He said, “Already, Konga App is fused into the phone right from the lab. The number of sales, that is 20,000 units within the three weeks we launched the phone, shows the level of acceptability among Nigerians.
“Of course, before InfinixZERO was launched, we carried out a survey and Nigerians, especially youths, were amazed when we told them that the phone costs N23, 900 when you buy through Konga.
“We are continuing with e-commerce as our marketing platform, because we are sure Nigerians have embraced online business.”
Shobanjo added that InfinixZERO came with six months warranty for the glass, saying that, “there is no OEM that gives that currently.”
He said, “And we are offering a one year warranty on the phone itself. Therefore, screen replacements are claimed by Infinix within six months of purchase if users crack their phone screen by accident and can be replaced at Calcare Service centre.
“The essence is to allow the users have value for their money. On the other hand, we trust the technology used in building the phone.”
While explaining the features of the “reloaded” InfinixZERO, the Head of Marketing, Infinix Mobility Company Limited, Mr. Peter Zhou, said that, with ‘Over The Air’, referring to the ‘wireless system update’ service, through 3G or WiFi, the InfinixZERO service would not end on purchase as the team would upgrade the device monthly.
He said this would be based on customer feedback and Google Android Operating System update.
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