June 20, 2014 by Ife Adedapo
An ailing business can be saved by right interventions. IFE ADEDAPO writes on appropriate steps that should be taken in such a situation
Consultants have noticed that some
business managers may not know the reason why their businesses are not
yielding the right dividends. Apparently, they seem to have resigned
themselves to fate and think other players may have already known that
they are no longer competitive and will do everything possible to keep
it that way. Definitely, there are telltale signs that a particular
venture is gradually dying but managers hardly pay attention to them.
Have you been able to identify the reason
for the unexpected drop in sales or the sudden withdrawal of your loyal
clients? Experts have suggested that businesses may need to make
structural changes to ensure the marketplace values what they sell.
The world is evolving with technological changes which every business needs to adopt for them to remain relevant.
Experts say the business may not be
sustainable if the owners don’t learn new ways of running it. Although,
change may not be easy, they are highly necessary.
Some business advisers even recommend
that business owners should reconsider the capability of their
workforce. According to them, the relationship between their employees
and clients, when strained, can affect the profit margin of the venture.
Your clients are the main reason why you
are still in business; they are an important part of your investment and
so it is essential to always keep them in mind in everything you do.
Experts say many people are in the habit
of starting a business and not maintaining it up to a level where they
can sit back and watch the next generation take control of it.
To achieve the much-desired business
continuity, the Managing Director of Brightside Computer Services, Mr.
Moshood Adewale, highlights ways of keeping the venture going.
Consult a business adviser
Business consultants have discovered that
the problems encountered vary for different businesses, therefore for
the best solutions; they recommend that an efficient business adviser
will direct business managers to the appropriate tactics to use to
ensure their businesses remain relevant.
They say business advisers are
professionals, who are capable of identifying the mistakes made and give
advice on the course of action to take in order to remedy the
situation. They say advisers also play a major role in identifying
loopholes where the finances have been draining; they ensure that the
money is channeled in the right direction and also give advice on ways
of reducing operational cost as well as totally bringing the business
back on track.
Adewale says, “An efficient business
adviser will proffer solution in some areas where the business owner is
having challenges because one man cannot think alone but working
together with someone else will yield better result.”
Guard against fraud
In order to guard against fraud, experts
say business owners must block all sources of fraud especially from
their employees because employees may be compromising and may be looking
for other avenues of making more money. According to them, common types
of business fraud include asset theft and accounting frauds.
They say some employees may be in the
habit of not documenting certain expenses or taking cash payments
instead of bank draft or cheque.
According to them, this is a common
occurrence among small business owners who do not monitor their
employee’s activities because they trust them or they don’t pay
attention to details. Experts advise that when there are signs of
insolvency, business managers need to review and monitor their accounts
regularly, noting that delegating this to another person will not yield
the right results.
They say when the business owner
discovers that the business is dying, certain measures should be put in
place. He or she should try as much as possible to block all loopholes
of financial misappropriation by auditing the account constantly and
putting checks in place to monitor the employee’s activities.
Partner with other people
Adewale says as soon as a sole proprietor
discovers that his business is about to crash, he or she can look for
other people to partner with and in the process using their financial
base to put their own business back on track.
He says, “A partnership can also serve as
an incentive to attract creative employees who will assist with proper
management of the business.
Insure your business
There are unforeseen circumstances which
can totally cripple business activities, but with the right insurance
policy, professionals say the situation can be managed the appropriate
way. Moreover, they say every business is associated with one risk or
the other; therefore, when there are problems with finances, insuring
the company will ensure that there’s something to fall back on. The best
way to obtain protection is to get adequate insurance in case of sudden
crisis. They advise that a qualified insurance agent should be
consulted for the type of coverage the business need.
Find revenue streams for slow times
According to a freelance online writer,
Gwen Moran on www.entrepreneur.com, some businesses make up for income
fluctuations by finding new revenue streams or complementary business
lines.
For example, landscaping companies often
handle property maintenance, plow snow, and install extensive holiday
decorations in different climates. Eateries that close after tourist
season may offer catering or other food services. Seasonal product
manufacturers may expand their lines or create holiday-specific products
that can be marketed throughout the year.
Such expansion can help you keep
employees busy and retain your best talent. But think carefully before
investing in a new line of business.
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